2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs
Regional Sales & Marketing Initiatives
SDTA invites you to take part in key study of San Diego’s tourism workforce
The SDTA is conducting a Tourism Workforce Study to better understand the types of jobs that exist within San Diego’s tourism ecosystem, and to dispel broad misconceptions around the value of tourism jobs here in the region. And your participation is a crucial part of the project. To fortify our analysis, we're asking our members and partners to nominate at … [Read more...] about SDTA invites you to take part in key study of San Diego’s tourism workforce
San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’
To support the Group Meetings & Conventions industry, the San Diego Tourism Authority has launched a new B2B marketing campaign aimed at changing perceptions of San Diego as a business destination - Meet America's Brightest City. While San Diego is known for its sunshine, coastline and good vibes, we've also been a hotbed of innovation, education and cultural exploration … [Read more...] about San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’
San Diego wins big as CalTravel honors tourism award winners
Stars of San Diego's tourism and hospitality industries were prominent among the honorees at the California Travel Association's 2022 awards celebration, held Oct. 5 in Greater Palm Springs as part of the annual CalTravel Summit. In all, CalTravel honored five San Diego-area award recipients. The San Diego Convention Center received the organization's Advocate for the … [Read more...] about San Diego wins big as CalTravel honors tourism award winners
SDTA announces expanded Member benefits and access to Convention Center groups
San Diego Tourism Authority Members now have expanded benefits and access to Convention Center groups. Here's a look at what's new: Show Your Badge offers The SDTA and the San Diego Convention Center Corp. are coordinating the Show Your Badge program, which directs meeting attendees to take advantage of Members’ published offers while visiting San Diego. The program … [Read more...] about SDTA announces expanded Member benefits and access to Convention Center groups