WINTER/SPRING ADVERTISING PROGRAM OVERVIEW For more than a decade, SDTA has been celebrating San Diego’s distinct “Sunny Outlook” brand positioning through our advertising campaigns. From the “Happy Happens” campaign which launched in 2008; to “Happiness is Calling” in 2012; to “Signs” in 2015; and the refreshed “Summer Feeling” in 2017, SDTA’s brand advertising is … [Read more...] about New Brand Campaign
SDTA News
November 2018 – Sales & Marketing Highlights
Below are the November 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING An additional layer of national digital advertising launched in November, engaging active travel intenders (researchers, planners, and in-market shoppers) with San Diego messaging with the goal of moving … [Read more...] about November 2018 – Sales & Marketing Highlights
San Diego Tourism Authority Wins A Silver Adrian Award For “Better by the Beach” Campaign
In collaboration with Expedia Group Media Solutions, the SDTA launched “Better by the Beach,” a bespoke creative campaign that drove awareness, inspiration and consideration while increasing perception of San Diego as more than a beach destination. SDTA and Expedia's global OTA campaign won a silver Adrian Award in the Advertising/Repositioning category, presented by the … [Read more...] about San Diego Tourism Authority Wins A Silver Adrian Award For “Better by the Beach” Campaign
October 2018 – Sales & Marketing Highlights
Below are the October 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING BRAND The fall flight of the national digital video campaign wrapped up in October, delivering 39.3 million impressions with $1.05 million in media spend. The “Summer Feeling” :30 brand spot ran in … [Read more...] about October 2018 – Sales & Marketing Highlights
San Diego Tourism Authority wins 2018 Stella Award for Group Meetings
We did it! The San Diego Tourism Authority is proud to receive the prestigious Stella Award from Northstar Meetings Group! We won gold in the category of Best CVB/DMO, Far West region. We’re thrilled to be a winner, as being acknowledged with a Stella Award is a seal of excellence, signifying that we help deliver an exceptional meetings experience. The Stella Awards honor … [Read more...] about San Diego Tourism Authority wins 2018 Stella Award for Group Meetings