Get ready to celebrate the power of travel! National Travel & Tourism Week returns May 4–10, spotlighting the ways travel fuels our economy, strengthens our communities and connects people across America. To mark the occasion, we invite you to an unforgettable evening at SeaWorld San Diego on Thursday, May 8 — a special celebration with our industry partners as we raise … [Read more...] about Celebrate National Travel & Tourism Week, May 8 at SeaWorld San Diego
SDTA News
SDTA Launches $22 Million Multimedia Advertising Programs
With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
Hotel Report: San Diego Continues to Outshine Its Peers in October
San Diego’s hotel performance in 2024 continues to impress, with strong results both year-to-date and in October. Through October, San Diego County hotels have sold 14.9 million room nights, a 1.2% increase over the same period in 2023. Occupancy has averaged 76.0%, ranking third among the top twenty-five markets and firmly securing first place in the western competitive set, … [Read more...] about Hotel Report: San Diego Continues to Outshine Its Peers in October
Cheers to 70 years of SDTA
What an extraordinary celebration! On Nov. 13, the San Diego Tourism Authority proudly commemorated 70 years of destination leadership at our Annual Meeting. The energy was electric as we shared our record-breaking FY24 results with over 540 tourism and hospitality leaders at the newly renovated Jacobs Music Center. Event images by Narrative Images and mobile photo … [Read more...] about Cheers to 70 years of SDTA
San Diego poised to launch 10-year visionary tourism stewardship plan
Thank you, San Diegans! For more than a year, we’ve gathered feedback from our residents, business leaders, key stakeholders, and more to ensure San Diego remains a global leader in sustainable and experiential tourism for the next ten years and beyond. Today, we’re pleased to share the final draft of our comprehensive 10-year Tourism Stewardship Plan (2024-2034) made … [Read more...] about San Diego poised to launch 10-year visionary tourism stewardship plan