In recent years, San Diego has lost seven large conventions due to the Convention Center’s lack of space and amenities. Conventions are a boon the local economy, filling up San Diego’s hotels and benefitting small businesses from restaurants to shops and more. The economic impact of losing those conventions? An estimated $400 million. To highlight the need to pass Measure … [Read more...] about Convention Center Clients Share Support for Measure C
SDTA News
San Diego Tourism Authority Names Julie Coker President and CEO
“We are excited to welcome Julie, a recognized leader in the tourism sector with an extensive background in hospitality and CVB management,” said SDTA Board Chair Daniel Kuperschmid. “Julie brings both skill and expertise along with a fresh perspective and passion for the destination that will serve the SDTA well to build on its previous successes and guide the organization … [Read more...] about San Diego Tourism Authority Names Julie Coker President and CEO
SDTA President Joe Terzi Earns Prestigious Lifetime Achievement Award
Joe Terzi, President and CEO of the San Diego Tourism Authority, was recognized with the F. Norman Clark Tourism Champion of the Year at the 37th Annual California Travel Summit. The F. Norman Clark Tourism Champion of the Year Award recognizes excellence in California tourism, for activities in a specific year, or to recognize a body of work in tourism. The award recognizes … [Read more...] about SDTA President Joe Terzi Earns Prestigious Lifetime Achievement Award
SDTA Wins the 2019 Destiny Award for International Marketing
A co-op campaign launched by SDTA in partnership with the San Francisco Travel Association won first place in International Marketing at the 2019 U.S. Travel ESTO Destiny Awards. The “Best of California” Campaign showcased the links between the two cities, highlighting the unique outdoor, culinary and culture experiences offered in each of the iconic cities. Building on a … [Read more...] about SDTA Wins the 2019 Destiny Award for International Marketing
SDTA Wins Best of California Campaign at LA Addy’s
Campaign Background In 2017, approximately 3 million Chinese tourists visited the U.S., with that number expected to increase to 4.5 million by 2022. California, alone, received 1.4 million Chinese visitors this year due to the rising popularity of cities like Los Angeles and San Francisco. San Diego, CA is also rising in popularity but still faces low awareness in China. … [Read more...] about SDTA Wins Best of California Campaign at LA Addy’s