With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
Destination Promotions
Participate in the Free New Travelzoo Promotion
The San Diego Tourism Authority is partnering with travel publisher Travelzoo to promote visitation and stimulate incremental bookings for Fall-Winter 2024. SDTA Members are invited to submit offers for consideration in this promotion, running September through October 2024. Accepted offers will be included on the customized San Diego microsite that is … [Read more...] about Participate in the Free New Travelzoo Promotion
SDTA and Tripadvisor Take San Diego “On Tour” in 2024
April marked the launch of the San Diego Tourism Authority’s custom content and media partnership with Tripadvisor and its in-house creative studio, Wanderlab. Complementing the SDTA’s traditional, multi-layered advertising program of work, the “San Diego On Tour” campaign targets a National digital audience with pop-up activations in key spot markets including New York and … [Read more...] about SDTA and Tripadvisor Take San Diego “On Tour” in 2024
How to Participate in the 2024 Kids Free San Diego Promotion
Kids Free San Diego returns October 2024! This popular promotion brings together more than 100 SDTA partners to offer Kids Free deals in hotels, attractions, museums, restaurants and more that will inspire family travel to San Diego during October. The Kids Free campaign will launch in mid-August and continue through October, with support through a multilayered … [Read more...] about How to Participate in the 2024 Kids Free San Diego Promotion
Participate in the Free New Travelzoo Promotion
The San Diego Tourism Authority is partnering with travel publisher Travelzoo to promote visitation and stimulate incremental bookings for late Fall and Winter 2023. SDTA Members are invited to submit offers for consideration in this promotion, running mid-October through December 2023. Accepted offers will be included on the customized San Diego microsite that is funded by the … [Read more...] about Participate in the Free New Travelzoo Promotion