The San Diego Tourism Authority's communications team is made up of three key communication and public relations experts. All three share a passion for travel as well as promoting our beautiful destination. The members of this small but mighty team are (above, from left): Edna Gutierrez, Senior Manager of Public Relations; Jen Davies, Director of External Affairs and … [Read more...] about SDTA 101: Meet the Communications Team
International Initiatives
SDTA 101: Meet the Tourism Development Team
The San Diego Tourism Authority's Tourism Development team is made up of three key tourism professionals with more than 50 years of combined experience in the tourism industry. All three call San Diego their home, though some spend a majority of their workweek in other parts of the world promoting our beautiful destination. What do they do? The SDTA … [Read more...] about SDTA 101: Meet the Tourism Development Team
February 2019 – Sales & Marketing Highlights
Below are the February 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $4.1 million during the month of February in advertising efforts delivering more than 191 million gross impressions. Key initiatives include for the month included: BRAND CAMPAIGN SDTA’s “Something to Smile About” … [Read more...] about February 2019 – Sales & Marketing Highlights
January 2019 – Sales & Marketing Highlights
Below are the January 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING January marked the launch of the SDTA’s winter/spring advertising program and the new, refreshed brand campaign called, “Something to Smile About”. The campaign includes a range of visual treatments showcasing positivity—and smiles—in the … [Read more...] about January 2019 – Sales & Marketing Highlights
December 2018 – Sales & Marketing Highlights
Below are the December 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CHINA SDTA continued to ramp up consumer direct efforts in China during December. The Chinese New Year promotion launched on Baidu with keyword search and display tactics while “Always On” keyword … [Read more...] about December 2018 – Sales & Marketing Highlights