International Initiatives

Below are the February 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $4.1 million during the month of February in advertising efforts delivering more than 191 million gross impressions. Key initiatives include for the month included: BRAND CAMPAIGN SDTA’s “Something to Smile About” … [Read more...] about February 2019 – Sales & Marketing Highlights

Below are the January 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING January marked the launch of the SDTA’s winter/spring advertising program and the new, refreshed brand campaign called, “Something to Smile About”. The campaign includes a range of visual treatments showcasing positivity—and smiles—in the … [Read more...] about January 2019 – Sales & Marketing Highlights

Below are the December 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CHINA SDTA continued to ramp up consumer direct efforts in China during December. The Chinese New Year promotion launched on Baidu with keyword search and display tactics while “Always On” keyword … [Read more...] about December 2018 – Sales & Marketing Highlights

Below are the November 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING An additional layer of national digital advertising launched in November, engaging active travel intenders (researchers, planners, and in-market shoppers) with San Diego messaging with the goal of moving … [Read more...] about November 2018 – Sales & Marketing Highlights

Below are the October 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING BRAND The fall flight of the national digital video campaign wrapped up in October, delivering 39.3 million impressions with $1.05 million in media spend. The “Summer Feeling” :30 brand spot ran in … [Read more...] about October 2018 – Sales & Marketing Highlights