San Diego’s hotel market bounced back in a big way last week, putting to rest any concerns that performance was trending downward. As is sometimes the case, fluctuations in the convention calendar played a key role in the week-to-week shifts. View the complete hotel performance report here.
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Upcoming Convention Attendance: March 2025
Convention Profiles are added to this list when convention organizers share details with the SDTA. These Convention Attendance Profiles provide key details about upcoming events, attendees and activities at the San Diego Convention Center so SDTA members can make informed planning and business decisions for the month. Make sure to bookmark this page to ensure […]

Weekly Hotel Performance Update – January 19-25, 2025
San Diego hotels started 2025 on an encouraging note, although performance took a bit of a breather last week. Two smaller events were moving into the convention center in the second half of the week, contributing around 2,500 room nights. More broadly, upscale+ hotels sold 58,038 room nights at an ADR of $296. View the […]
A Review of the 2024 Hospitality Industry: San Diego Claims Best in the West Title for Hotel Occupancy Rate
San Diego concluded 2024 on a high note, cementing its position as one of the top-performing hospitality markets in the country and Best in the West for hotel occupancy rate. According to the latest STR report, the county ranked third among the Top 25 U.S. markets for hotel occupancy over the course of 2024, reaching […]

SDTA Launches $22 Million Multimedia Advertising Programs
With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership with SDTA’s […]

Weekly Hotel Performance Update – January 12-18, 2025
San Diego continues to ring in the New Year on solid footing. Room night demand has consistently surpassed levels observed during the initial weeks of 2023 and 2024. A big question over the past few weeks has been whether displaced residents in LA have sought refuge in San Diego, but there is no substantial evidence […]