The San Diego Tourism Authority (SDTA) held a phone call for almost 500 of its Members and community partners to detail the current state of the local industry and to detail the organization’s efforts to partner and support the industry as it works through this unprecedented crisis. Here is a brief recap of the call: Joe Terzi, SDTA President and CEO SDTA is committed … [Read more...] about SDTA COVID-19 CALL RECAP
Accolades
#WithLoveSanDiego Campaign Toolkit
Download the #WithLoveSanDiego toolkit to learn more about the San Diego Tourism Authority's campaign aimed at sharing San Diego's warmth and beauty. The goal of the campaign is to inspire future travel to the destination. … [Read more...] about #WithLoveSanDiego Campaign Toolkit
Get Involved: How You Can Support Tourism
Tracking business conditions Discussion is underway about the next phase of federal stimulus and will likely be debated over the next several ways. To aid in that discussion, Visit California launched a brief survey to quantify the financial damage in the California travel industry. This is important data that can help lawmakers craft meaningful solutions as they develop … [Read more...] about Get Involved: How You Can Support Tourism
SDTA Response to Coronavirus
The SDTA team has been working tirelessly with our partners at the state and national level as well as locally to address the COVID-19 challenges, including budget shortfalls, communications efforts and the development of a recovery program. Here is an update: Immediate Program of Work SDTA has canceled all media campaigns for April through June in response to … [Read more...] about SDTA Response to Coronavirus
January 2020 – Sales & Marketing Highlights
Below are the January 2020 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of January, SDTA invested over $1.8 million in advertising, delivering more than 270.8 million gross impressions. Key advertising initiatives for the month included: Domestic Leisure Advertising Brand The second flight of … [Read more...] about January 2020 – Sales & Marketing Highlights