Below are the April 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $2.9 million in advertising during the month of April, delivering more than 183.9 million gross impressions. Key initiatives for the month included: BRAND CAMPAIGN The “Something to Smile About” spot market television, … [Read more...] about April 2019 – Sales & Marketing Highlights
Accolades
March 2019 – Sales & Marketing Highlights
Below are the March 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $6.1 million in advertising during the month of March, delivering more than 219 million gross impressions. Key initiatives for the month included: BRAND CAMPAIGN The “Something to Smile About” television and … [Read more...] about March 2019 – Sales & Marketing Highlights
SDTA Wins Best of California Campaign at LA Addy’s
Campaign Background In 2017, approximately 3 million Chinese tourists visited the U.S., with that number expected to increase to 4.5 million by 2022. California, alone, received 1.4 million Chinese visitors this year due to the rising popularity of cities like Los Angeles and San Francisco. San Diego, CA is also rising in popularity but still faces low awareness in China. … [Read more...] about SDTA Wins Best of California Campaign at LA Addy’s
Promotional Opportunity to Reach Chinese Travelers
https://youtu.be/YupHugHEY2A The SDTA is working on an exciting promotion to attract more Chinese visitors, and you’re invited to participate. In 2018, 3.2 million Chinese visited the US and spent approximately $8.8 billion, and that number is expected to grow in 2019. This opportunity partners the SDTA with Brand USA, Visit California, San Francisco Travel and Alipay. … [Read more...] about Promotional Opportunity to Reach Chinese Travelers
Join us for a Breakfast Presentation at the Prado
For any questions, please email htmasst@sdsu.edu or call (619) 594-4964 Visit us at https://htm.sdsu.edu … [Read more...] about Join us for a Breakfast Presentation at the Prado