SALES & MARKETING HIGHLIGHTS Below are the January 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The winter/spring advertising program launched in January, increasing awareness and consideration leading up to the spring/summer travel season. The Happiness is Calling … [Read more...] about January 2018 – Sales & Marketing Highlights
SDTA News
December 2017 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the December 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CANADA The digital portion of the consumer direct advertising program in Canada continued during December across the following tactics and partners: digital video … [Read more...] about December 2017 – Sales & Marketing Highlights
Jennifer Davies joins SDTA as Director of Cultural Tourism, Balboa Park
The San Diego Tourism Authority is happy to announce Jennifer Davies has been named Director of Cultural Tourism, Balboa Park. A recognized local leader in public affairs and communications, Davies is the first person to occupy the newly created position. In her new role, Davies will oversee the SDTA’s Balboa Park-focused cultural tourism initiatives, working to promote … [Read more...] about Jennifer Davies joins SDTA as Director of Cultural Tourism, Balboa Park
SDTA 2018 January – June Brand Advertising Program of Work
January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work
November 2017 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the November 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Regional OTA campaign launched in November and will continue through April with Expedia Brands. The $250,000 advertising campaign is expected to deliver 8.6 million … [Read more...] about November 2017 – Sales & Marketing Highlights