2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs
Destination Promotions
San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’
To support the Group Meetings & Conventions industry, the San Diego Tourism Authority has launched a new B2B marketing campaign aimed at changing perceptions of San Diego as a business destination - Meet America's Brightest City. While San Diego is known for its sunshine, coastline and good vibes, we've also been a hotbed of innovation, education and cultural exploration … [Read more...] about San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’
SDTA announces expanded Member benefits and access to Convention Center groups
San Diego Tourism Authority Members now have expanded benefits and access to Convention Center groups. Here's a look at what's new: Show Your Badge offers The SDTA and the San Diego Convention Center Corp. are coordinating the Show Your Badge program, which directs meeting attendees to take advantage of Members’ published offers while visiting San Diego. The program … [Read more...] about SDTA announces expanded Member benefits and access to Convention Center groups
Spotlight your business with SDTA’s ‘Show Your Badge’ discount program for meeting attendees
The SDTA is launching a great new way to get San Diego convention and meeting attendees engaged with your business: the "Show Your Badge" program. The program, going live July 1, will offer discounts to meeting delegates at participating SDTA member restaurants, bars, attractions, retail outlets and more. And all the attendees need to do is flash a meeting badge! The SDTA … [Read more...] about Spotlight your business with SDTA’s ‘Show Your Badge’ discount program for meeting attendees
How to take advantage of the Kids Free San Diego promotion this October
Kids Free San Diego is coming back! This destination-wide promotion brings together more than 100 SDTA partners across hotels, attractions, museums, activities, and restaurants to offer Kids Free deals that will inspire family travel to San Diego during October. The Kids Free campaign will launch in August and continue through October, with support through a multilayered … [Read more...] about How to take advantage of the Kids Free San Diego promotion this October