Get ready to celebrate the power of travel! National Travel & Tourism Week returns May 4–10, spotlighting the ways travel fuels our economy, strengthens our communities and connects people across America. To mark the occasion, we invite you to an unforgettable evening at SeaWorld San Diego on Wednesday, May 8 — a special celebration with our industry partners as we raise … [Read more...] about Celebrate National Travel & Tourism Week, May 8 at SeaWorld San Diego
SDTA Launches $22 Million Multimedia Advertising Programs
With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
Weekly Hotel Performance Update – November 24 – 30, 2024
To account for the calendar shift in the Thanksgiving holiday this year, these two weeks—November 17–23 and November 24–30—are analyzed together. This approach provides a clearer year-over-year comparison by encompassing the full holiday period rather than focusing on a single week. San Diego hotels sold a combined 573,000 room nights over these two weeks, approximately … [Read more...] about Weekly Hotel Performance Update – November 24 – 30, 2024
Cheers to 70 years of SDTA
What an extraordinary celebration! On Nov. 13, the San Diego Tourism Authority proudly commemorated 70 years of destination leadership at our Annual Meeting. The energy was electric as we shared our record-breaking FY24 results with over 540 tourism and hospitality leaders at the newly renovated Jacobs Music Center. Event images by Narrative Images and mobile photo … [Read more...] about Cheers to 70 years of SDTA
Weekly Hotel Performance Update – November 10 – 16, 2024
San Diego Weekly Market Performance Overview Last week, San Diego’s hotel performance remained choppy—a recurring theme throughout much of this year. However, performance showed notable improvement compared to the same week in 2023, bringing us closer to achieving the 2024 room night demand forecast of 17.4 million. As previously noted, November will play a critical role in … [Read more...] about Weekly Hotel Performance Update – November 10 – 16, 2024