PCMA Convening Leaders is a the premier educational and networking event for business event industry professionals, and this year, San Diego is fortunate to host the conference, Jan. 7-10, 2024, at the San Diego Convention Center. This year’s theme is “Think Bigger,” and attendees will network, learn and lay the groundwork for a bright future, envisioning … [Read more...] about How to get involved in PCMA Convening Leaders 2024
Destination Promotions
How to Participate in the 2023 Kids Free San Diego Promotion
Kids Free San Diego is coming back in 2023! This destination-wide promotion brings together more than 100 SDTA partners across hotels, attractions, museums, activities, and restaurants to offer Kids Free deals that will inspire family travel to San Diego during October. The Kids Free campaign will launch in mid-August and continue through October, with support through … [Read more...] about How to Participate in the 2023 Kids Free San Diego Promotion
San Diego Tourism Launches National Premium Partnership Program with Tripadvisor
To increase awareness of San Diego as a premier travel destination, the SDTA and its advertising agency, The Shipyard, is partnering with Tripadvisor and its new in-house creative and content studio, Wanderlab, to launch a first-of-its-kind, innovative digital and interactive out-of-home campaign to attract travelers to San Diego. The premium partnership program will debut … [Read more...] about San Diego Tourism Launches National Premium Partnership Program with Tripadvisor
San Diego Tourism Launches Spring Advertising Programs
2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs
San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’
To support the Group Meetings & Conventions industry, the San Diego Tourism Authority has launched a new B2B marketing campaign aimed at changing perceptions of San Diego as a business destination - Meet America's Brightest City. While San Diego is known for its sunshine, coastline and good vibes, we've also been a hotbed of innovation, education and cultural exploration … [Read more...] about San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’