Below are the June 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING SDTA invested over $993,934 in advertising during the month of June, delivering more than 275.2 million gross impressions. Noteworthy advertising initiatives for the month included: Domestic Leisure Advertising SDTA’s “Always-On” digital content program … [Read more...] about June 2019 – Sales & Marketing Highlights
Accolades
May 2019 – Sales & Marketing Highlights
Below are the May 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $1.4 million in advertising during the month of May, delivering more than 311.8 million gross impressions. Key advertising initiatives for the month included: DOMESTIC LEISURE ADVERTISING SDTA’s “Always-On” digital content … [Read more...] about May 2019 – Sales & Marketing Highlights
April 2019 – Sales & Marketing Highlights
Below are the April 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $2.9 million in advertising during the month of April, delivering more than 183.9 million gross impressions. Key initiatives for the month included: BRAND CAMPAIGN The “Something to Smile About” spot market television, … [Read more...] about April 2019 – Sales & Marketing Highlights
March 2019 – Sales & Marketing Highlights
Below are the March 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $6.1 million in advertising during the month of March, delivering more than 219 million gross impressions. Key initiatives for the month included: BRAND CAMPAIGN The “Something to Smile About” television and … [Read more...] about March 2019 – Sales & Marketing Highlights
SDTA Wins Best of California Campaign at LA Addy’s
Campaign Background In 2017, approximately 3 million Chinese tourists visited the U.S., with that number expected to increase to 4.5 million by 2022. California, alone, received 1.4 million Chinese visitors this year due to the rising popularity of cities like Los Angeles and San Francisco. San Diego, CA is also rising in popularity but still faces low awareness in China. … [Read more...] about SDTA Wins Best of California Campaign at LA Addy’s