$9 million initiative includes TV, print, online and billboard advertising. Fresh off a year in which San Diego's tourism economy posted record numbers, Mayor Kevin Faulconer and tourism industry leaders debuted the San Diego Tourism Authority's 2015 spring-summer advertising campaign today.The new Happiness is Calling "Signs" campaign is a nearly $9 million multi-platform … [Read more...] about SDTA Launches New Advertising Campaign
Marketing
21st Annual San Diego Hospitality Industry Outlook set for May 7th
Join an expert panel discussion on new innovations in technology and real estate in the hospitality industry. Enjoy breakfast and networking at the Town & Country Resort & Convention Center on May 7th with guest speakers including: Rob Torres, Managing Director for Travel, Google Inc. Kelly Frailey, Client Partner, Global Marketing Solutions, Facebook Joe … [Read more...] about 21st Annual San Diego Hospitality Industry Outlook set for May 7th
San Diego Launches new “Guides to the Good Stuff” Campaign
On Monday, March 10, 2014, the San Diego Tourism Authority (SDTA) unveiled an exciting new digital advertising initiative, the Guides to the Good Stuff. An extension of the SDTA’s current Happiness is Calling brand marketing efforts, the Guides to the Good Stuff is a rich media campaign in which influential San Diegans share their perspective on the San Diego lifestyle in their … [Read more...] about San Diego Launches new “Guides to the Good Stuff” Campaign
New Promotion Helps Visitors “Beat the Heat”
Of course San Diego is the perfect place for visitors to beat the heat during this sweltering summer, and ConVis is launching a special marketing campaign to get this message out and promote Member businesses. We're attracting heat-stricken visitors to our golden shores through the following initiatives: online advertising - $10K media spend on Weather.com, three 300x250 … [Read more...] about New Promotion Helps Visitors “Beat the Heat”
We’re Exceeding FY11 Goals
FY 2011 was a tremendous year for the ConVis Marketing division. Overall, the Total Marketing Leverage hit $17.64 million (114% to annual goal) and the Out-of-Market Inquiries grew to 6.05 million (129% to goal). Please join me in congratulating the entire team for not only meeting – but exceeding – the key division goals: Travel trade development attended 28 shows and … [Read more...] about We’re Exceeding FY11 Goals