To increase awareness of San Diego as a premier travel destination, the SDTA and its advertising agency, The Shipyard, is partnering with Tripadvisor and its new in-house creative and content studio, Wanderlab, to launch a first-of-its-kind, innovative digital and interactive out-of-home campaign to attract travelers to San Diego. The premium partnership program will debut … [Read more...] about San Diego Tourism Launches National Premium Partnership Program with Tripadvisor
advertising campaign
San Diego Tourism Launches Spring Advertising Programs
2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs
ConVis to Launch NEW Leisure Advertising Campaign this Fall
ConVis is updating our “Happy Happens” advertising campaign after a successful three-year run. Our advertising agency, MeringCarson, drafted concepts leveraging San Diego’s “Sunny Outlook” platform, based on preferences of key stakeholders and board members. The concepts were then presented to consumer focus groups in Denver, Los Angeles and San Francisco. The result: … [Read more...] about ConVis to Launch NEW Leisure Advertising Campaign this Fall
$2.4M Attractions Co-op Advertising Campaign Launches May 11
Underway next month is the ConVis and SeaWorld joint co-op advertising campaign, featuring TV, radio and online promotions in the Los Angeles, Phoenix, Tucson, Salt Lake City and Las Vegas markets. Immediate promotions are set for Los Angeles and Phoenix, where ConVis has negotiated station partnerships with the local NBC, Fox and CBS affiliates. In both markets, the … [Read more...] about $2.4M Attractions Co-op Advertising Campaign Launches May 11