With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
advertising campaign
SDTA and Tripadvisor Take San Diego “On Tour” in 2024
April marked the launch of the San Diego Tourism Authority’s custom content and media partnership with Tripadvisor and its in-house creative studio, Wanderlab. Complementing the SDTA’s traditional, multi-layered advertising program of work, the “San Diego On Tour” campaign targets a National digital audience with pop-up activations in key spot markets including New York and … [Read more...] about SDTA and Tripadvisor Take San Diego “On Tour” in 2024
San Diego Tourism Launches National Premium Partnership Program with Tripadvisor
To increase awareness of San Diego as a premier travel destination, the SDTA and its advertising agency, The Shipyard, is partnering with Tripadvisor and its new in-house creative and content studio, Wanderlab, to launch a first-of-its-kind, innovative digital and interactive out-of-home campaign to attract travelers to San Diego. The premium partnership program will debut … [Read more...] about San Diego Tourism Launches National Premium Partnership Program with Tripadvisor
San Diego Tourism Launches Spring Advertising Programs
2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs
ConVis to Launch NEW Leisure Advertising Campaign this Fall
ConVis is updating our “Happy Happens” advertising campaign after a successful three-year run. Our advertising agency, MeringCarson, drafted concepts leveraging San Diego’s “Sunny Outlook” platform, based on preferences of key stakeholders and board members. The concepts were then presented to consumer focus groups in Denver, Los Angeles and San Francisco. The result: … [Read more...] about ConVis to Launch NEW Leisure Advertising Campaign this Fall