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ConVis to Launch NEW Leisure Advertising Campaign this Fall

July 21, 2011 By SDTA Staff Leave a Comment

ConVis is updating our “Happy Happens” advertising campaign after a successful three-year run. Our advertising agency, MeringCarson, drafted concepts leveraging San Diego’s “Sunny Outlook” platform, based on preferences of key stakeholders and board members. The concepts were then presented to consumer focus groups in Denver, Los Angeles and San Francisco. The result: “Happiness is Calling”. Creative is in the process of being developed for the preferred campaign direction and will be revealed in August.

Filed Under: Destination Promotions, SDTA News Tagged With: advertising campaign, Happiness Is Calling

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