San Diego hotel performance slumped in the first week of 2019 after the bump felt during the Christmas holiday. Occupancy rates ranged from about 45% on the I-15 Corridor, to nearly 66% in Mission Bay. All regions saw significant losses in occupancy compared to the same week in 2018, most notably in Downtown, down -15%, and Mission Valley, down -16% for the week. Average … [Read more...] about San Diego Lodging Performance – December 30, 2018 – January 5, 2019
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San Diego Hotel Pipeline Update
By the end of 2018, a total of eight properties opened (or re-opened) in San Diego County, adding 1,252 hotel rooms to the supply. Several properties that were scheduled to open during this last year have been delayed into 2019, which currently lists fourteen hotels to open. 2019 poses to add another 2,379 rooms to the supply if all the hotels listed open as … [Read more...] about San Diego Hotel Pipeline Update
San Diego County 5-Year Travel Forecast – December 2018 Update
Excerpt from full document by Tourism Economics for the SDTA. As the year concludes, San Diego visitation and traveler spending both look to have had a very strong 2018. Approximately 35.8 million visitors will have spent around $11.3 billion, representing 2.3% growth in visitation and 4.7% growth in spending compared to 2017. Day visitor growth outpaced overnight visitor … [Read more...] about San Diego County 5-Year Travel Forecast – December 2018 Update
New Brand Campaign
WINTER/SPRING ADVERTISING PROGRAM OVERVIEW For more than a decade, SDTA has been celebrating San Diego’s distinct “Sunny Outlook” brand positioning through our advertising campaigns. From the “Happy Happens” campaign which launched in 2008; to “Happiness is Calling” in 2012; to “Signs” in 2015; and the refreshed “Summer Feeling” in 2017, SDTA’s brand advertising is … [Read more...] about New Brand Campaign
November 2018 – Sales & Marketing Highlights
Below are the November 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING An additional layer of national digital advertising launched in November, engaging active travel intenders (researchers, planners, and in-market shoppers) with San Diego messaging with the goal of moving … [Read more...] about November 2018 – Sales & Marketing Highlights