Below are the December 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CHINA SDTA continued to ramp up consumer direct efforts in China during December. The Chinese New Year promotion launched on Baidu with keyword search and display tactics while “Always On” keyword … [Read more...] about December 2018 – Sales & Marketing Highlights
Regional Sales & Marketing Initiatives
New Brand Campaign
WINTER/SPRING ADVERTISING PROGRAM OVERVIEW For more than a decade, SDTA has been celebrating San Diego’s distinct “Sunny Outlook” brand positioning through our advertising campaigns. From the “Happy Happens” campaign which launched in 2008; to “Happiness is Calling” in 2012; to “Signs” in 2015; and the refreshed “Summer Feeling” in 2017, SDTA’s brand advertising is … [Read more...] about New Brand Campaign
November 2018 – Sales & Marketing Highlights
Below are the November 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING An additional layer of national digital advertising launched in November, engaging active travel intenders (researchers, planners, and in-market shoppers) with San Diego messaging with the goal of moving … [Read more...] about November 2018 – Sales & Marketing Highlights
October 2018 – Sales & Marketing Highlights
Below are the October 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING BRAND The fall flight of the national digital video campaign wrapped up in October, delivering 39.3 million impressions with $1.05 million in media spend. The “Summer Feeling” :30 brand spot ran in … [Read more...] about October 2018 – Sales & Marketing Highlights
September 2018 – Sales & Marketing Highlights
Below are the September 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The fall flight of the national digital video campaign launched in September and will continue through October. The “Summer Feeling” :30 brand spot will run in non-skippable pre-roll and mid-roll video … [Read more...] about September 2018 – Sales & Marketing Highlights