Of course San Diego is the perfect place for visitors to beat the heat during this sweltering summer, and ConVis is launching a special marketing campaign to get this message out and promote Member businesses. We're attracting heat-stricken visitors to our golden shores through the following initiatives: online advertising - $10K media spend on Weather.com, three 300x250 … [Read more...] about New Promotion Helps Visitors “Beat the Heat”
SDTA News
We’re Exceeding FY11 Goals
FY 2011 was a tremendous year for the ConVis Marketing division. Overall, the Total Marketing Leverage hit $17.64 million (114% to annual goal) and the Out-of-Market Inquiries grew to 6.05 million (129% to goal). Please join me in congratulating the entire team for not only meeting – but exceeding – the key division goals: Travel trade development attended 28 shows and … [Read more...] about We’re Exceeding FY11 Goals
ConVis to Launch NEW Leisure Advertising Campaign this Fall
ConVis is updating our “Happy Happens” advertising campaign after a successful three-year run. Our advertising agency, MeringCarson, drafted concepts leveraging San Diego’s “Sunny Outlook” platform, based on preferences of key stakeholders and board members. The concepts were then presented to consumer focus groups in Denver, Los Angeles and San Francisco. The result: … [Read more...] about ConVis to Launch NEW Leisure Advertising Campaign this Fall
Media Tour Promotes New Volaris Airlines Flight
ConVis hosted a Volaris Airlines media tour, July 15-17, to promote the two new Volaris flights from Mexico City and Quadalajara, Mexico to San Diego. 14 business and travel reporters from key newspapers and magazines in the two markets stayed in Old Town State Historic Park and were hosted by SeaWorld San Diego and the San Diego Zoo during their weekend visit. … [Read more...] about Media Tour Promotes New Volaris Airlines Flight
Public Relations Secures Placements in the U.K.
With the launch of the new British Airways flight on June 1 from London’s Heathrow to San Diego, PR has been very successful in securing San Diego travel stories in the U.K. press. Recent U.K. coverage includes The Daily Mail, circ. 205,681; Sainsbery’s Magazine, circ. 300,027; Travel Bulletin, circ. 7,857; Travel Weekly, circ. 15,919 (a leading UK travel trade); and TTG … [Read more...] about Public Relations Secures Placements in the U.K.