• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • sandiego.org

SDTA Connect Blog

Keeping you connected to the San Diego Tourism Authority and the hospitality community.

  • Accolades
  • Opportunities
  • Destination Promotions
  • Contact Us
  • RSS Feed

North County Spring/Summer OTA Boosts ADR

August 9, 2011 By Kathleen Kubota Leave a Comment

The results are in for our North County Spring/Summer OTA summer program, and total bookings were up for our peak travel season promotions with Orbitz, Travelocity, Hotels.com, Expedia.com and Expedia International (Germany, UK and Canada). Total impressions were 16,966,976 with an initial spend of $170,824 and a total value of $362,687. Room nights booked were at 107,158, with a YOY % change of .81 and an ADR improvement of 6.13%. We’ll be announcing plans for the fall and winter programs shortly.

Filed Under: Destination Promotions, SDTA News Tagged With: OTA

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Search

View All Categories

  • Accolades
  • Air Travel News
  • Convention Alerts
  • Coronavirus Reports
  • Destination Promotions
  • Events and Webinars
  • Executive Update
  • Featured Members
  • Industry Trends
  • International Initiatives
  • Meetings in San Diego
  • Member Updates & Spotlight
  • Opportunities
  • Partner News
  • Regional Sales & Marketing Initiatives
  • SDTA 101
  • SDTA News
  • Upcoming Events
  • What's New

Resources

  • California Travel Industry Association
  • Meetings & Groups
  • MemberNet
  • San Diego Tourism Authority
  • Travel Professionals
  • Visit California

Recent Posts

  • SDTA announces expanded Member benefits and access to Convention Center groups
  • Weekly Hotel Performance Update – June 19 to June 25, 2022
  • Headlines You Need to Read | 01 July 2022
  • Weekly Hotel Performance Update – June 12 to June 18, 2022
  • Headlines You Need to Read | 24 June 2022

RSS San Diego Business Journal Headlines

  • HS Juniors Positioned for Future Business Success July 1, 2022
  • Big Bay Boom Returning to San Diego Bay June 30, 2022

Copyright © 2022 · San Diego Tourism Authority