We’ve had great success over the past year and now is the time to continue that momentum. Thinking outside the box with big, bold ideas will ensure the San Diego Tourism Authority keeps its reputation as a leader in the industry. It also keeps San Diego top of mind as the preferred vacation and meeting destination for nearly 35 million visitors per year. The SDTA annual … [Read more...] about Looking Forward – A Message from Joe Terzi
SDTA News
Fiscal Year 2018 Midyear Update
Fiscal Year 2018 Midyear Update July 2017 - December 2017 Click to download full report (PDF) … [Read more...] about Fiscal Year 2018 Midyear Update
March 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the March 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” television and digital video program continues to be the foundation of the brand awareness layer. The national digital video flight … [Read more...] about March 2018 – Sales & Marketing Highlights
Meetings Mean Business in San Diego – The Power of Tourism – Global Meetings Industry Day 2018
Meetings Mean Business in San Diego From regional meetings to national conventions, San Diego provides a perfect location that inspires attendees and increases productivity. The local impact of meetings and events in San Diego is substantial, directly supporting lodging, tourism businesses, and the transportation sector. And, taxes generated support jobs and public services … [Read more...] about Meetings Mean Business in San Diego – The Power of Tourism – Global Meetings Industry Day 2018
February 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the February 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” spot market television and digital video programs, which serve as the primary brand awareness advertising layer, continued in … [Read more...] about February 2018 – Sales & Marketing Highlights