On May 24, the SDTA presented to the COVID-19 Response and Recovery Committee. The presentation touches on COVID-19’s impact on the San Diego tourism economy and the SDTA’s plans for recovery,]. On May 26, the SDTA joined the San Diego Tourism Marketing District (SDTMD) for a presentation to the Economic Development and Intergovernmental Relations Committee about the … [Read more...] about SDTA Presents to San Diego City Council Committees
SDTA News
SDTA Welcomes New Board Members Nominees
The San Diego Tourism Authority is thrilled to announce the FY 2022 Board of Directors nominees have been selected for approval. Their two three-year terms will commence on July 1, 2021 and end on June 30, 2022. We look forward to their leadership and insight in steering the future of the San Diego Tourism Authority. TONY YOUNG President & … [Read more...] about SDTA Welcomes New Board Members Nominees
SDTA’s Spring Advertising Overview
As vaccination distribution increases and travel sentiment grows more positive, consumers’ readiness to travel is on the rise with weekend getaways and road trips driving demand and travelers choosing destinations that are nearby, uncrowded and offer plenty of outdoor space for Spring and Summer travel. San Diego’s “Happiness is Calling You Back” recovery campaign invites … [Read more...] about SDTA’s Spring Advertising Overview
Recap National Travel Industry Webinar
2020 Year in Review: 2020 Year in Review from U.S. Travel on Vimeo. Let's Go There: Let's Go There (:90 seconds) from U.S. Travel on Vimeo. U.S. Travel Association deck … [Read more...] about Recap National Travel Industry Webinar
SDTA launches “WeekYays!” Campaign
As part of SDTA’s $6 million recovery advertising, San Diego’s “Yay Weekyays!” campaign is designed to build awareness of midweek travel and drive consideration and booking for Sunday – Wednesday hotel stays. Because here, the weekdays bring the same good vibes along with lower room rates, outdoor activities when guests need a break and a quiet, scenic space to work or study … [Read more...] about SDTA launches “WeekYays!” Campaign