ConVis is updating our “Happy Happens” advertising campaign after a successful three-year run. Our advertising agency, MeringCarson, drafted concepts leveraging San Diego’s “Sunny Outlook” platform, based on preferences of key stakeholders and board members. The concepts were then presented to consumer focus groups in Denver, Los Angeles and San Francisco. The result: … [Read more...] about ConVis to Launch NEW Leisure Advertising Campaign this Fall
Destination Promotions
Media Tour Promotes New Volaris Airlines Flight
ConVis hosted a Volaris Airlines media tour, July 15-17, to promote the two new Volaris flights from Mexico City and Quadalajara, Mexico to San Diego. 14 business and travel reporters from key newspapers and magazines in the two markets stayed in Old Town State Historic Park and were hosted by SeaWorld San Diego and the San Diego Zoo during their weekend visit. … [Read more...] about Media Tour Promotes New Volaris Airlines Flight
Public Relations Secures Placements in the U.K.
With the launch of the new British Airways flight on June 1 from London’s Heathrow to San Diego, PR has been very successful in securing San Diego travel stories in the U.K. press. Recent U.K. coverage includes The Daily Mail, circ. 205,681; Sainsbery’s Magazine, circ. 300,027; Travel Bulletin, circ. 7,857; Travel Weekly, circ. 15,919 (a leading UK travel trade); and TTG … [Read more...] about Public Relations Secures Placements in the U.K.
CTTC and ConVis Host a “Royal Summer”
The California Travel & Tourism Commission conceived the “Royal Summer - Three Days Isn’t’ Enough” campaign so leisure travelers from across the U.S. and the globe can think about spending additional time in San Diego to experience more than just the iconic gateway cities the royal couple visited. In response, the California Welcome Center Alpine joined the 20 … [Read more...] about CTTC and ConVis Host a “Royal Summer”
Over 200,000 Visitors Served
Greetings from Visitor Services! We would like to share our June 2011 and FY 11 statistics with you. Visitor Services fiscal year 2011 recap: Walk-in visitors July 1, 2010 – June 30, 2011: IVIC: 151,548 (includes 5,523 visitors assisted at various info booths during FY 11) La Jolla Visitor Center: 33,775 CWC Alpine: 24,093 TOTAL: 209,416 Phone and email … [Read more...] about Over 200,000 Visitors Served