SALES & MARKETING HIGHLIGHTS Below are the January 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The winter/spring advertising program launched in January, increasing awareness and consideration leading up to the spring/summer travel season. The Happiness is Calling … [Read more...] about January 2018 – Sales & Marketing Highlights
Destination Promotions
SDTA 2018 January – June Brand Advertising Program of Work
January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work
San Diego Digital Ad Creative – Canada
New San Diego International Airport Promotional Video
International travel to the United States is an increasingly important avenue for driving new visitation to the San Diego region. The San Diego Tourism Authority relies on expanded air travel to help encourage international travel. In partnership with the San Diego Regional Economic Development Corporation, San Diego Regional Chamber of Commerce, and San Diego County … [Read more...] about New San Diego International Airport Promotional Video
Big Numbers in 2016 for San Diego
With an updated ad campaign, big name sporting events and other popular draws, San Diego's tourism economy should continue to shine in 2017. A record 35 million people visited San Diego last year, according to the San Diego Tourism Authority (SDTA), the private non-profit responsible for attracting visitors to the region. “As a visitor destination, San Diego has never been … [Read more...] about Big Numbers in 2016 for San Diego