SALES & MARKETING HIGHLIGHTS Below are the March 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” television and digital video program continues to be the foundation of the brand awareness layer. The national digital video flight … [Read more...] about March 2018 – Sales & Marketing Highlights
Destination Promotions
February 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the February 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” spot market television and digital video programs, which serve as the primary brand awareness advertising layer, continued in … [Read more...] about February 2018 – Sales & Marketing Highlights
January 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the January 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The winter/spring advertising program launched in January, increasing awareness and consideration leading up to the spring/summer travel season. The Happiness is Calling … [Read more...] about January 2018 – Sales & Marketing Highlights
SDTA 2018 January – June Brand Advertising Program of Work
January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work