The San Diego Tourism Authority recently teamed up with the San Diego Regional Economic Development Corporation to launch two advertising new campaigns aimed at putting San Diego in the national and international spotlight. A press conference was held earlier this month at the Embarcadero Marina to showcase the unveiling of the "Just Say No to Winter" campaign, which seeks … [Read more...] about Press Coverage: SDTA and SDREC Team Up to Showcase San Diego
Accolades
Spring Campaign Showcases San Diego to Global Audiences
January marked the launch of an exciting advertising program geared at highlighting San Diego to both domestic markets and across the globe. The $25.5 million winter/spring program, which runs in the United States, Canada and the United Kingdom, is estimated to deliver more than 1.8 billion impressions. In addition to a strong international presence, SDTA's domestic … [Read more...] about Spring Campaign Showcases San Diego to Global Audiences
November 2019 – Sales & Marketing Highlights
Below are the November 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of November, SDTA invested over $1.24 million in advertising, delivering more than 193.5 million gross impressions. Advertising initiatives for the month included: Domestic Leisure Advertising Promotional The fall … [Read more...] about November 2019 – Sales & Marketing Highlights
October 2019 – Sales & Marketing Highlights
Below are the October 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of October, SDTA invested over $1.28 million in advertising, delivering more than 210.4 million gross impressions. Advertising initiatives for the month included: International Leisure Advertising China In October, SDTA launched … [Read more...] about October 2019 – Sales & Marketing Highlights
SDTA Team Member Acknowledged as a PCMA Emerging Leader
Damara Gomez — National Sales Director of Citywide Sales for Delaware, Maryland, Virginia and Washington D.C. for the San Diego Tourism Authority — received the prestigious Rising Emerging Star Professional of the Year award from Professional Convention Management Association Capital Chapter. PCMA is the leading organization in the business events and conference space. The … [Read more...] about SDTA Team Member Acknowledged as a PCMA Emerging Leader