The San Diego Tourism Authority recently teamed up with the San Diego Regional Economic Development Corporation to launch two advertising new campaigns aimed at putting San Diego in the national and international spotlight.
A press conference was held earlier this month at the Embarcadero Marina to showcase the unveiling of the “Just Say No to Winter” campaign, which seeks to attract more visitors to San Diego and lure more science, technology, engineering and math (STEM) professionals to the region. The advertising campaign will be targeted, delivering the messaging to cold-weather regions.
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