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SDTA Launches $22 Million Multimedia Advertising Programs 

January 24, 2025 By SDTA Staff Leave a Comment

advertising programs for san diego

With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel.  New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs 

SDTA and Tripadvisor Take San Diego “On Tour” in 2024

August 1, 2024 By SDTA Staff Leave a Comment

April marked the launch of the San Diego Tourism Authority’s custom content and media partnership with Tripadvisor and its in-house creative studio, Wanderlab. Complementing the SDTA’s traditional, multi-layered advertising program of work, the “San Diego On Tour” campaign targets a National digital audience with pop-up activations in key spot markets including New York and … [Read more...] about SDTA and Tripadvisor Take San Diego “On Tour” in 2024

San Diego Tourism Launches National Premium Partnership Program with Tripadvisor

April 6, 2023 By SDTA Staff 2 Comments

To increase awareness of San Diego as a premier travel destination, the SDTA and its advertising agency, The Shipyard, is partnering with Tripadvisor and its new in-house creative and content studio, Wanderlab, to launch a first-of-its-kind, innovative digital and interactive out-of-home campaign to attract travelers to San Diego. The premium partnership program will debut … [Read more...] about San Diego Tourism Launches National Premium Partnership Program with Tripadvisor

San Diego Tourism Launches Spring Advertising Programs

January 26, 2023 By Julia Buescher Leave a Comment

2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs

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