2018 is turning out to be a great year for the Cross Border Xpress, or CBX as it is known, the 390-foot bridge that spans the border wall connecting the Tijuana international airport to San Diego. By August 2018, the bridge has served 100,000 more northbound travelers than it did by this time last year, a fourteen percent increase in traffic. Since opening in December 2015, … [Read more...] about Cross Border Xpress continues accelerated growth
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August 2018 – Sales & Marketing Highlights
Below are the August 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING Now in its seventh year, the Kids Free San Diego campaign launched in August. The destination-wide promotion brings together more than 110 SDTA members across hotels, attractions, museums, activities and … [Read more...] about August 2018 – Sales & Marketing Highlights
San Diego: Are you Global Ready?
India's outbound tourism market has the greatest potential for growth of anywhere in the world given the country's enormous population – the youngest on the planet – and its economic trajectory. With record travel growth expected from California's No. 1 opportunity market, it is more important than ever to ask: Is your business India ready? Join Visit California and industry … [Read more...] about San Diego: Are you Global Ready?
July 2018 – Sales & Marketing Highlights
Below are the July 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Fall FY19 Awesome All Year campaign launched in July. The $436,670 campaign will run through October, delivering an estimated 23.5 million impressions in Los Angeles, Phoenix and Las Vegas. The digital … [Read more...] about July 2018 – Sales & Marketing Highlights
Registration Now Open – Fall Sales & Marketing Workshop
The annual Fall Sales & Marketing Workshop is the place for Members to hear from industry experts, learn about key 2019 priorities, and receive your updated Member Opportunities plan. This year we’re turning the focus of this annual Member event to the international traveler. Members will hear exciting updates from our Sales & Marketing teams in a fast-paced … [Read more...] about Registration Now Open – Fall Sales & Marketing Workshop