San Diego hotels in the month of August averaged 82.6 percent occupancy, down -2.6 percent compared to 2018, while the average daily rate (ADR) was $179.66, a -1.8 percent reduction from last year. San Diego occupancy for the month tied for 7th among top 25 markets, while ADR ranked 8th.
- Occupancy and ADR both fell most days of the week compared to last year, with Wednesdays and Thursdays losing the most ground due to a reduction in business and group travel, which was down by -9.3 percent from last year.
- Group occupancy rates decreased by -18.1 percent while Transient occupancy rose by 5.4 percent among Upscale/UpperUpscale/Luxury segments only.
- The Independent hotel category was the only hotel segment to see a rise in ADR for the month, up 3.4 percent over last year.
- CYTD, San Diego occupancy is down -2.1 percent, ADR is up 1.8 percent, and RevPAR is down -0.4 percent compared to 2018.
SDTA Members can access the Latest Hotel Performance (STR) report at members.sandiego.org/sdta-members/research-and-reports.
Source: STR, Kalibri Labs