Campaign Background In 2017, approximately 3 million Chinese tourists visited the U.S., with that number expected to increase to 4.5 million by 2022. California, alone, received 1.4 million Chinese visitors this year due to the rising popularity of cities like Los Angeles and San Francisco. San Diego, CA is also rising in popularity but still faces low awareness in China. … [Read more...] about SDTA Wins Best of California Campaign at LA Addy’s
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STR Certification in Hotel Industry Analytics (CHIA) Workshop
We are pleased to announce a Certification in Hotel Industry Analytics (CHIA) Workshop and Exam to be held in San Diego, California. The session will be held on Friday, April 26th, from 8:30am to 5:00pm and Saturday, April 27th, from 8:30am to 3:00pm. The location will be San Diego State University. The Certification in Hotel Industry Analytics (CHIA) The “Certification … [Read more...] about STR Certification in Hotel Industry Analytics (CHIA) Workshop
February 2019 Hotel Performance Weakens Over 2018
According to Smith Travel Research, Inc., San Diego County hotels in the month of February averaged 75.9 percent occupancy, down 5.1 percent compared to last year. The average daily rate (ADR) of $160.77 was flat to last year. Impacting the performance has been the increased rain on weekends, and the large American Academy of Dermatology Convention at the San Diego Convention … [Read more...] about February 2019 Hotel Performance Weakens Over 2018
International Inbound Visitation to U.S. – 2018 Performance and 2019 Prospects
Tourism Economics released an analysis of 2018 international arrival estimates to the U.S. and their view of what can be expected of 2019. Monthly data show slowing demand in overseas arrivals to the U.S., especially in the second half of 2018, leading to a modest growth rate of 2 percent in 2018. They describe the performance as subpar and uneven with Asia posting a 0.9 … [Read more...] about International Inbound Visitation to U.S. – 2018 Performance and 2019 Prospects
February 2019 – Sales & Marketing Highlights
Below are the February 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $4.1 million during the month of February in advertising efforts delivering more than 191 million gross impressions. Key initiatives include for the month included: BRAND CAMPAIGN SDTA’s “Something to Smile About” … [Read more...] about February 2019 – Sales & Marketing Highlights