Below are the August 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING SDTA invested over $744,278 in advertising during the month of August, delivering more than 119.2 million gross impressions. Advertising initiatives for the month included: Domestic Leisure Advertising Promotional The fall promotional campaign … [Read more...] about August 2019 – Sales & Marketing Highlights
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August 2019 Hotel Performance
San Diego hotels in the month of August averaged 82.6 percent occupancy, down -2.6 percent compared to 2018, while the average daily rate (ADR) was $179.66, a -1.8 percent reduction from last year. San Diego occupancy for the month tied for 7th among top 25 markets, while ADR ranked 8th. Occupancy and ADR both fell most days of the week compared to last year, with … [Read more...] about August 2019 Hotel Performance
San Diego Lodging Performance – September 15-21, 2019
During the third week of September 2019, San Diego hotels saw average occupancy range from 74.3% in Escondido to 91.5% in the UTC area. All regions but one experienced solid growth in occupancy this week compared to the same time last year, with hotels in Del Mar/Oceanside improving the most by 10.7%, followed by properties in La Jolla and Downtown rising by 10.0% over last … [Read more...] about San Diego Lodging Performance – September 15-21, 2019
July 2019 Hotel Performance
San Diego hotels in the month of July averaged 86.7 percent occupancy, down 2.4 percent compared to 2018, while the average daily rate (ADR) was $208.07, flat over last year (-0.2 percent). San Diego occupancy for the month ranked 4th among top 25 markets, while ADR ranked 5th. ADR grew on Sundays, Mondays, and Thursdays, by 4%, 1%, and 3% respectively. Weekends were … [Read more...] about July 2019 Hotel Performance
San Diego Lodging Performance – September 8-14, 2019
In the 37th week of 2019, San Diego hotels saw average occupancy rates range between 70.7% in Del Mar/Oceanside to 86.4% in the UTC area. Most regions experienced growth in occupancy for the week compared to the same week last year, with properties in the Pt. Loma/Airport region rising the most with 5.7% growth, followed by properties in both Downtown and the UTC regions each … [Read more...] about San Diego Lodging Performance – September 8-14, 2019