Meetings Mean Business in San Diego From regional meetings to national conventions, San Diego provides a perfect location that inspires attendees and increases productivity. The local impact of meetings and events in San Diego is substantial, directly supporting lodging, tourism businesses, and the transportation sector. And, taxes generated support jobs and public services … [Read more...] about Meetings Mean Business in San Diego – The Power of Tourism – Global Meetings Industry Day 2018
SDTA News
February 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the February 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” spot market television and digital video programs, which serve as the primary brand awareness advertising layer, continued in … [Read more...] about February 2018 – Sales & Marketing Highlights
January 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the January 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The winter/spring advertising program launched in January, increasing awareness and consideration leading up to the spring/summer travel season. The Happiness is Calling … [Read more...] about January 2018 – Sales & Marketing Highlights
December 2017 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the December 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CANADA The digital portion of the consumer direct advertising program in Canada continued during December across the following tactics and partners: digital video … [Read more...] about December 2017 – Sales & Marketing Highlights
Jennifer Davies joins SDTA as Director of Cultural Tourism, Balboa Park
The San Diego Tourism Authority is happy to announce Jennifer Davies has been named Director of Cultural Tourism, Balboa Park. A recognized local leader in public affairs and communications, Davies is the first person to occupy the newly created position. In her new role, Davies will oversee the SDTA’s Balboa Park-focused cultural tourism initiatives, working to promote … [Read more...] about Jennifer Davies joins SDTA as Director of Cultural Tourism, Balboa Park