2022 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming spring and summer season, the San Diego Tourism Authority is launching a new brand advertising campaign – “Happy and You Know It” – with the :30 TV commercial debuting on national television Jan. 29 during the Farmers Insurance Open: “Happy and You Know It”San Diego’s chill, happy and … [Read more...] about New San Diego Brand Campaign – Happy and You Know It
SDTA News
Meet the first participants in the SDTA’s inclusive Tourism Accelerator program!
The San Diego Tourism Authority is excited to announce the 10 area businesses that will be the first participants in the SDTA Tourism Accelerator, a program launched to promote diversity, equity and inclusion in the local tourism industry. The companies chosen for the Accelerator's debut represent a wide variety of business sectors, from bars and restaurants to event … [Read more...] about Meet the first participants in the SDTA’s inclusive Tourism Accelerator program!
Wrapping Another Winning Edition of the Hospitality Open
Many thanks to everyone who participated in the SDTA’s 2021 Hospitality Open, which unfolded under sunny skies Oct. 19 at the beautiful Maderas Golf Club in Poway. More than 150 golfers, SDTA staff and sponsors attended the tournament, presented by Procopio. Taking home this year’s championship trophy was the winning foursome from Sharp Hotel Group. The 2021 Hospitality … [Read more...] about Wrapping Another Winning Edition of the Hospitality Open
San Diego’s Road to Recovery
When it comes to a sunny outlook, San Diego shines the brightest. When California started to When it comes to a sunny outlook, San Diego shines the brightest. So when travelers were craving inspiration as the tourism industry reopened, the San Diego Tourism Authority leaped into action with a simple but compelling message: Happiness Is Calling You Back. Driven by an $8 … [Read more...] about San Diego’s Road to Recovery
Rebuilding Our Tourism Economy Together
San Diego is known for its sunny skies and its positive, can-do people. Over the last year, our spirit may have been tested but the tourism and hospitality community came through and found ways to support each other even in the toughest of times. Now as we begin to rebuild our local tourism industry, it is time recognize and celebrate our resilience as we begin the road to … [Read more...] about Rebuilding Our Tourism Economy Together