A new report prepared for the SDTA by Tourism Economics offers plenty of positive news for the regional tourism industry, showing big improvements in visitorship, room demand and other categories for the third quarter of 2021. Those gains came despite complications caused by the Omicron virus variant, inflation and other factors. The report also projects a much-welcome … [Read more...] about Tourism Economics report shows strong rebound for industry, forecasts continued growth
SDTA News
SDTA Adds Another Poppy Award to its Collection
The San Diego Tourism Authority is excited to announce it won the Poppy Award for Best Recovery Campaign during Visit California’s 2022 Outlook Forum. This prestigious award recognizes our efforts to drive visitation back to the destination, after the pandemic and other crises led to many industry-wide pivots. SDTA's Best Recovery Campaign Entry The SDTA, charged with … [Read more...] about SDTA Adds Another Poppy Award to its Collection
New San Diego Brand Campaign – Happy and You Know It
2022 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming spring and summer season, the San Diego Tourism Authority is launching a new brand advertising campaign – “Happy and You Know It” – with the :30 TV commercial debuting on national television Jan. 29 during the Farmers Insurance Open: “Happy and You Know It”San Diego’s chill, happy and … [Read more...] about New San Diego Brand Campaign – Happy and You Know It
Meet the first participants in the SDTA’s inclusive Tourism Accelerator program!
The San Diego Tourism Authority is excited to announce the 10 area businesses that will be the first participants in the SDTA Tourism Accelerator, a program launched to promote diversity, equity and inclusion in the local tourism industry. The companies chosen for the Accelerator's debut represent a wide variety of business sectors, from bars and restaurants to event … [Read more...] about Meet the first participants in the SDTA’s inclusive Tourism Accelerator program!
Wrapping Another Winning Edition of the Hospitality Open
Many thanks to everyone who participated in the SDTA’s 2021 Hospitality Open, which unfolded under sunny skies Oct. 19 at the beautiful Maderas Golf Club in Poway. More than 150 golfers, SDTA staff and sponsors attended the tournament, presented by Procopio. Taking home this year’s championship trophy was the winning foursome from Sharp Hotel Group. The 2021 Hospitality … [Read more...] about Wrapping Another Winning Edition of the Hospitality Open