SALES & MARKETING HIGHLIGHTS Below are the February 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” spot market television and digital video programs, which serve as the primary brand awareness advertising layer, continued in … [Read more...] about February 2018 – Sales & Marketing Highlights
International Initiatives
SDTA signs letter of agreement to promote bi-national region
On March 6, 2018, the SDTA team celebrated its strong partnership with leaders from Ensenada tourism, signing a letter of agreement to build relations and achieve common goals to promote the bi-national region. The SDTA delegation included: Joe Terzi, President & CEO Kerri Kapich, Chief Operating Officer Margie Sitton, Senior Vice President of Sales Phil … [Read more...] about SDTA signs letter of agreement to promote bi-national region
January 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the January 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The winter/spring advertising program launched in January, increasing awareness and consideration leading up to the spring/summer travel season. The Happiness is Calling … [Read more...] about January 2018 – Sales & Marketing Highlights
Hainan Airlines offers direct Beijing-Tijuana flights beginning March 2018
Great news for San Diego! Hainan Airlines will begin offering direct flight service from Beijing, China to Tijuana, Mexico with continuing service to Mexico City. The Boeing 787-8 aircraft will depart 3 times weekly and debuts on March 21, 2018. Each flight offers 36 business class seats and 177 economy class seats. With direct access to the destination through the Cross … [Read more...] about Hainan Airlines offers direct Beijing-Tijuana flights beginning March 2018
SDTA 2018 January – June Brand Advertising Program of Work
January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work