The San Diego Tourism Authority has signed onto an important partnership with eight other tourism and business organizations in San Diego and Tijuana to promote business and investment on both sides of the border. With the agreement, the SDTA and its fellow organizations “pledge to work together to advance the San Diego and Tijuana region, seeking the prosperity of the … [Read more...] about SDTA signs onto key partnership to promote cross-border investment and innovation
International Initiatives
SDTA 101: Meet the Communications Team
The San Diego Tourism Authority’s communications team is made up of public relations and media-relations experts who share a passion for travel, food, arts and entertainment, and promoting our beautiful destination. The team is responsible for Earned media as a key part of the SDTA Marketing Department's Paid, Earned and Owned structure. What do they do? The team works to … [Read more...] about SDTA 101: Meet the Communications Team
SDTA 101: Meet the Tourism Development Team
The San Diego Tourism Authority's Tourism Development team is made up of three key tourism professionals with more than 50 years of combined experience in the tourism industry. All three call San Diego their home, though some spend a majority of their workweek in other parts of the world promoting our beautiful destination. What do they do? The SDTA … [Read more...] about SDTA 101: Meet the Tourism Development Team
February 2019 – Sales & Marketing Highlights
Below are the February 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $4.1 million during the month of February in advertising efforts delivering more than 191 million gross impressions. Key initiatives include for the month included: BRAND CAMPAIGN SDTA’s “Something to Smile About” … [Read more...] about February 2019 – Sales & Marketing Highlights
January 2019 – Sales & Marketing Highlights
Below are the January 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING January marked the launch of the SDTA’s winter/spring advertising program and the new, refreshed brand campaign called, “Something to Smile About”. The campaign includes a range of visual treatments showcasing positivity—and smiles—in the … [Read more...] about January 2019 – Sales & Marketing Highlights