San Diego's new advertising campaign, "Happiness is Calling," launched on September 12, 2011 with a $3.16MM media buy in Los Angeles, Phoenix, San Francisco and Dallas in order to stimulate demand during the upcoming fall shoulder season. The Happiness is Calling campaign leverages San Diego's unique ability to inspire optimism and positivity in every visitor. Creatively, … [Read more...] about Announcing the Launch of ‘Happiness is Calling’ Fall Ad Campaign
Destination Promotions
Travel Ticker Promotions for San Diego
ConVis is partnering with Travel Ticker to promote San Diego hotel deals throughout the fall. Priority Alert emails will be sent to four million subscribers on September 13 and September 27. A San Diego Deals page will be live on Travel-Ticker.com for 2 weeks following the emails, and can be found in the “Places to Go” section. Participation was limited to 10 hotel … [Read more...] about Travel Ticker Promotions for San Diego
CONVIS PR TEAM HOSTING 2 UPCOMING MEDIA TOURS
Coming up in October, the CONVIS Public Relations Team will be hosting 2 media tours, both showcasing unique and quintessential San Diego experiences. October 6-9, 2011: Romantic Weekend in Coronado Media Tour Consumer lifestyle and regional travel media will experience a timeless and romantic tour of Coronado. Starting with a stay in the elegant mansion of the Glorietta … [Read more...] about CONVIS PR TEAM HOSTING 2 UPCOMING MEDIA TOURS
San Diego Restaurant Week Offers Delicious Deals
From hot spots owned by celebrity chefs to charming Italian eateries and innovative Mexican favorites, visitors to San Diego can explore the region’s diverse culinary offerings without breaking the bank during San Diego Restaurant Week, Sept. 18 – 23, 2011. The six-day celebration provides food lovers the opportunity to dine at San Diego’s vibrant and distinctive eateries for … [Read more...] about San Diego Restaurant Week Offers Delicious Deals
North County Spring/Summer OTA Boosts ADR
The results are in for our North County Spring/Summer OTA summer program, and total bookings were up for our peak travel season promotions with Orbitz, Travelocity, Hotels.com, Expedia.com and Expedia International (Germany, UK and Canada). Total impressions were 16,966,976 with an initial spend of $170,824 and a total value of $362,687. Room nights booked were at 107,158, with … [Read more...] about North County Spring/Summer OTA Boosts ADR