On September 18, ConVis placed a 12-page, full-color newspaper insert (FSI), in six key markets; Los Angeles, Orange County, Las Vegas, Phoenix, San Francisco and Salt Lake City. Distribution of the FSI will be to 325,000 upscale households targeting affluent travelers (Adults 25-54 with a HHI of $100K+). This is a key time period to target families who are considering where to vacation this fall.
The layout is a mix of advertorial and partner advertisements. ConVis will promote Happiness is Calling as the umbrella theme for the insert and highlights the regions of Downtown, North County, Coronado, Mission Bay, Mission Valley, and South Bay. In addition to the co-op FSI program ConVis will be running approximately $2.5 million in media this fall in our spot markets.
The FSI will be dropping in (50K per paper):
- Los Angeles Times
- Orange County Register
- Arizona Republic
- Las Vegas Review Journal
- San Francisco Chronicle
- Salt Lake City Tribune