• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • sandiego.org

SDTA Connect Blog

Keeping you connected to the San Diego Tourism Authority and the hospitality community.

  • Accolades
  • Opportunities
  • Destination Promotions
  • Contact Us
  • RSS Feed

ConVis Launches Fall Free Standing Insert (FSI) Campaign

September 19, 2011 By SDTA Staff Leave a Comment

On September 18, ConVis placed a 12-page, full-color newspaper insert (FSI), in six key markets; Los Angeles, Orange County, Las Vegas, Phoenix, San Francisco and Salt Lake City. Distribution of the FSI will be to 325,000 upscale households targeting affluent travelers (Adults 25-54 with a HHI of $100K+). This is a key time period to target families who are considering where to vacation this fall.

The layout is a mix of advertorial and partner advertisements. ConVis will promote Happiness is Calling as the umbrella theme for the insert and highlights the regions of Downtown, North County, Coronado, Mission Bay, Mission Valley, and South Bay.  In addition to the co-op FSI program ConVis will be running approximately $2.5 million in media this fall in our spot markets.

The FSI will be dropping in (50K per paper):

  • Los Angeles Times
  • Orange County Register
  • Arizona Republic
  • Las Vegas Review Journal
  • San Francisco Chronicle                                                                                                                        
  • Salt Lake City Tribune

Filed Under: Destination Promotions

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Search

View All Categories

  • Accolades
  • Air Travel News
  • Convention Alerts
  • Coronavirus Reports
  • Destination Promotions
  • Events and Webinars
  • Executive Update
  • Featured Members
  • Industry Trends
  • International Initiatives
  • Meetings in San Diego
  • Member Updates & Spotlight
  • Opportunities
  • Partner News
  • Regional Sales & Marketing Initiatives
  • SDTA 101
  • SDTA News
  • Upcoming Events
  • What's New

Resources

  • California Travel Industry Association
  • Meetings & Groups
  • MemberNet
  • San Diego Tourism Authority
  • Travel Professionals
  • Visit California

Recent Posts

  • San Diego Tourism Launches Spring Advertising Programs
  • Weekly Hotel Performance Update – Jan. 15 – 21, 2023
  • Headlines You Need to Read | 27 January 2023
  • SDTA invites you to take part in key study of San Diego’s tourism workforce
  • Weekly Hotel Performance Update – Jan. 8 – 14, 2023

RSS San Diego Business Journal Headlines

  • Scripps Taps Cue for COVID Study January 29, 2023
  • Executives Association of SD Celebrates Century of Helping Small Businesses Succeed January 27, 2023

Copyright © 2023 · San Diego Tourism Authority