The SDTA is excited to announce the return of the "Kids Free in San Diego" promotion during the month of October in 2013. Last October, over 110 SDTA members participated in the promotion successfully boosting inbound Fall travel to San Diego: County hotel room demand went up 6.6%, out-of-town attraction attendance went up 10%, and Amtrak southbound arrivals went up an … [Read more...] about “Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15
Destination Promotions
Fall Member Opportunity, Free Standing Insert (FSI) in Key Markets
SDTA members have the opportunity to participate in a twelve-page, full-color newspaper insert (FSI) to be published in ten key western region markets on August 25. This co-op program maximizes your dollars with distribution to 500,000 upscale households targeting affluent travelers, adults 25-54, with a household income of $75K+. Creative will follow the "Happiness is … [Read more...] about Fall Member Opportunity, Free Standing Insert (FSI) in Key Markets
SDTA and SeaWorld Launch Vital Co-Op Advertising Campaign
Just in time to promote San Diego ahead of the peak summer travel season, the San Diego Tourism Authority (SDTA) and SeaWorld San Diego launched a vital $3.2 million co-op advertising campaign on May 6. The joint advertising campaign, titled "Happiness is Calling," was reinstated after Mayor Bob Filner signed the operating agreement with the San Diego Tourism Marketing … [Read more...] about SDTA and SeaWorld Launch Vital Co-Op Advertising Campaign
Mayor Jerry Sanders Helps to Get the Word Out for Kids Free San Diego
Today, San Diego Mayor Jerry Sanders joined officials from ConVis and the world-famous San Diego Zoo at a press conference to show his support and to help publicize the first-ever, destination-wide Kids Free San Diego promotion. Created to encourage visitors to come to San Diego during October, a historically slower timeframe for travel, Kids Free San Diego features “kids … [Read more...] about Mayor Jerry Sanders Helps to Get the Word Out for Kids Free San Diego
Kids Free October Campaign is Launched
The Kids Free San Diego campaign has officially launched. During the entire month of October, kids eat, stay and play for free throughout San Diego. Kids Free is currently supported by over 100 ConVis members including the San Diego Zoo, SeaWorld, LEGOLAND, AMTRAK, over 40 hotels, 35 museums, restaurants, golf courses and more. Travel/offers are valid during the month of … [Read more...] about Kids Free October Campaign is Launched