$9 million initiative includes TV, print, online and billboard advertising. Fresh off a year in which San Diego's tourism economy posted record numbers, Mayor Kevin Faulconer and tourism industry leaders debuted the San Diego Tourism Authority's 2015 spring-summer advertising campaign today.The new Happiness is Calling "Signs" campaign is a nearly $9 million multi-platform … [Read more...] about SDTA Launches New Advertising Campaign
Destination Promotions
San Diego Sub-Region Marketing Plan
In 2013, the City of San Diego renewed the San Diego Tourism Marketing District (TMD) for thirty-nine and a half years. The express intent of the TMD is to fund sales and marketing programs that deliver room nights to assessed lodging businesses (hotels, motels, vacation rentals, B&Bs) within the city limits. The minimum assessment per lodging room is 0.55% (for properties … [Read more...] about San Diego Sub-Region Marketing Plan
Experience San Diego Neighborhoods with new Arts Videos
The SDTA has produced a series of nine videos showcasing the unique and vibrant neighborhoods and arts districts around the city. While most visitors expect to see sunshine and sand when visiting, there are also many other great experiences in San Diego that can leave a memorable impression on visitors. To attract more visitors to the region and inspire residents to … [Read more...] about Experience San Diego Neighborhoods with new Arts Videos
Group Meetings Campaign Launch – Forecast: Success
The launch of our Group Meetings Campaign, Forecast: Success, brings new awareness to the sub-region areas of San Diego. The 8-page insert promotes meeting hotels and venues in three unique outlying areas, specifically Mission Bay & Beaches, Mission Valley, and La Jolla/Univeristy Town Center. Each area is featured in its own single panel and presents key stats and … [Read more...] about Group Meetings Campaign Launch – Forecast: Success
International Marketing Efforts Seen in Japan
PHOTO RECAP! San Diego was featured in a $4 million marketing campaign by its Japanese client, HIS, in Tokyo earlier this year. San Diego was featured in Tokyo subway stations and cars, as well as advertised in a sale promotion on a poster at some of retail travel agencies. This marked a major milestone for both HIS and San Diego, as HIS had never included San Diego in a … [Read more...] about International Marketing Efforts Seen in Japan