With the stay-at-home orders lifted in late January, the SDTA’s immediate advertising efforts focused on moving up its consideration/booking digital campaign from March 1 to February 1 with the goal of driving San Diego visitation. The campaign is using targeted programmatic and travel-endemic display ads, online travel agency advertising, and paid search to target active … [Read more...] about Out-of-Market Leisure Advertising Ramps Up with Pull-through Program
Accolades
COSTCO Travel Promoting San Diego
With a renewed focus on domestic tourism, the SDTA worked with Costco Travel to feature San Diego as a new destination for its Vacation Package sales starting on Jan. 6, 2021. The SDTA has been in conversation with Costco about this opportunity for a long time so this new partnership is a great win for San Diego. The following hotels are currently included in the program, … [Read more...] about COSTCO Travel Promoting San Diego
Deck the Halls with Member Discounts
The holidays are fast approaching, but there is still time to make your surroundings sparkle with the help of these Member companies. RED CompanyNeed help with holiday décor and decorating, the RED Company is there to help—even with the dreaded job of taking down all the decorations after the holidays have passed. They also have holiday promotional items and apparel as well … [Read more...] about Deck the Halls with Member Discounts
What We’re Thankful For This Year
Despite all the challenges of 2020, there are still so many things for which to be thankful. We’ve asked some SDTA staff and board members to reflect on what they are grateful as we head into a Thanksgiving holiday like no other. Julie Coker, president and CEO, SDTAThis has been a difficult time for so many of us. It is a reminder that we must live each day on purpose and be … [Read more...] about What We’re Thankful For This Year
Member Spotlight: San Diego RV Resort
Name: Brendan CroninCompany Name: San Diego RV ResortFounded: Sunland RV Resorts 1996 How have you changed your business in response to COVID-19? Sunland RV Resorts has introduced The Sunland Promise to ensure a clean and safe environment in which employees and guests can thrive during the Covid-19 pandemic and beyond. All practices and protocols are based on guidelines from … [Read more...] about Member Spotlight: San Diego RV Resort