Excerpt from Morrison & Company, Lodging Industry Management Consulting Report December 2018 RevPAR was flat compared to December 2017, and for the year RevPAR was up in all four major California markets. The main takeaways for the month of December 2018 are: Occupancy declined in 16 of the Top 25 U.S. Markets, ADR declined in 8 and RevPAR declined in 11. Again, … [Read more...] about 2018 Annual Performance Comparison – Top 21 Markets
December 2018 – Sales & Marketing Highlights
Below are the December 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CHINA SDTA continued to ramp up consumer direct efforts in China during December. The Chinese New Year promotion launched on Baidu with keyword search and display tactics while “Always On” keyword … [Read more...] about December 2018 – Sales & Marketing Highlights
40th Annual Gold Key Awards – Nominations Now Open
40th Annual Gold Key Awards Nominate Today! The criteria for nominating is easy and fast! Click the links below and nominate someone deserving! Deadline is Monday, February 11, 2019 by NOON Awards will be presented in the following eight categories. Food and Beverage Person of the Year Gold Key Award Guest Service Associate of the Year Heart of the House … [Read more...] about 40th Annual Gold Key Awards – Nominations Now Open
New Brand Campaign
WINTER/SPRING ADVERTISING PROGRAM OVERVIEW For more than a decade, SDTA has been celebrating San Diego’s distinct “Sunny Outlook” brand positioning through our advertising campaigns. From the “Happy Happens” campaign which launched in 2008; to “Happiness is Calling” in 2012; to “Signs” in 2015; and the refreshed “Summer Feeling” in 2017, SDTA’s brand advertising is … [Read more...] about New Brand Campaign
November 2018 – Sales & Marketing Highlights
Below are the November 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING An additional layer of national digital advertising launched in November, engaging active travel intenders (researchers, planners, and in-market shoppers) with San Diego messaging with the goal of moving … [Read more...] about November 2018 – Sales & Marketing Highlights