SALES & MARKETING HIGHLIGHTS Below are the February 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” spot market television and digital video programs, which serve as the primary brand awareness advertising layer, continued in … [Read more...] about February 2018 – Sales & Marketing Highlights
2018 SDTA Hospitality Open Golf Tournament
Golf, Sunshine, and Networking at Rancho Bernardo Inn We had an amazing time with fellow SDTA Members and businesses at the 2018 SDTA Golf Tournament, hosted at the Rancho Bernardo Inn Golf Club. Recently renovated, the 18-Hole Championship Golf Course has hosted both PGA and LPGA events and continues to present golfers of all skill levels with a challenging and rewarding day … [Read more...] about 2018 SDTA Hospitality Open Golf Tournament
SDTA signs letter of agreement to promote bi-national region
On March 6, 2018, the SDTA team celebrated its strong partnership with leaders from Ensenada tourism, signing a letter of agreement to build relations and achieve common goals to promote the bi-national region. The SDTA delegation included: Joe Terzi, President & CEO Kerri Kapich, Chief Operating Officer Margie Sitton, Senior Vice President of Sales Phil … [Read more...] about SDTA signs letter of agreement to promote bi-national region
SDTA “Two Nation Vacation” PR Campaign wins Visit California Poppy Award
The San Diego Tourism Authority won the award for Best PR Campaign at the 2018 Visit California Poppy Awards on February 15, 2018. The campaign promoted the bi-national influence and partnership with Mexico and our cross-border tourism ties in the destination. The campaign was up against Palm Springs and Los Angeles in this category. Congratulations to our friends at the San … [Read more...] about SDTA “Two Nation Vacation” PR Campaign wins Visit California Poppy Award
January 2018 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the January 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The winter/spring advertising program launched in January, increasing awareness and consideration leading up to the spring/summer travel season. The Happiness is Calling … [Read more...] about January 2018 – Sales & Marketing Highlights