Below are the March 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $6.1 million in advertising during the month of March, delivering more than 219 million gross impressions. Key initiatives for the month included: BRAND CAMPAIGN The “Something to Smile About” television and … [Read more...] about March 2019 – Sales & Marketing Highlights
The Power of Tourism – Tweet Sheet 2019
Share these tweets to promote National Travel and Tourism Week and celebrate The Power of Tourism. When creating your own tweets, be sure to use the hashtags #SanDiegoTourism, #TravelMatters and #NTTW19. And below, be sure to thank and include sponsors of the annual meeting in your social media posts too! The Power of Tourism Tweets There were nearly … [Read more...] about The Power of Tourism – Tweet Sheet 2019
SDTA Wins Best of California Campaign at LA Addy’s
Campaign Background In 2017, approximately 3 million Chinese tourists visited the U.S., with that number expected to increase to 4.5 million by 2022. California, alone, received 1.4 million Chinese visitors this year due to the rising popularity of cities like Los Angeles and San Francisco. San Diego, CA is also rising in popularity but still faces low awareness in China. … [Read more...] about SDTA Wins Best of California Campaign at LA Addy’s
STR Certification in Hotel Industry Analytics (CHIA) Workshop
We are pleased to announce a Certification in Hotel Industry Analytics (CHIA) Workshop and Exam to be held in San Diego, California. The session will be held on Friday, April 26th, from 8:30am to 5:00pm and Saturday, April 27th, from 8:30am to 3:00pm. The location will be San Diego State University. The Certification in Hotel Industry Analytics (CHIA) The “Certification … [Read more...] about STR Certification in Hotel Industry Analytics (CHIA) Workshop
February 2019 – Sales & Marketing Highlights
Below are the February 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $4.1 million during the month of February in advertising efforts delivering more than 191 million gross impressions. Key initiatives include for the month included: BRAND CAMPAIGN SDTA’s “Something to Smile About” … [Read more...] about February 2019 – Sales & Marketing Highlights