We are pleased to announce a Certification in Hotel Industry Analytics (CHIA) Workshop and Exam to be held in San Diego, California. The session will be held on Friday, April 26th, from 8:30am to 5:00pm and Saturday, April 27th, from 8:30am to 3:00pm. The location will be San Diego State University.
The Certification in Hotel Industry Analytics (CHIA)
The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate/graduate students, professors, and industry professionals through a joint effort between STR, AHLEI and ICHRIE. Over 16,000 CHIA certifications have been granted since the certification was launched in 2011. The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and a growing number of hotel industry professionals are obtaining the designation. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. After attending the workshop, participants will have the opportunity to take the certification exam. More details will be provided. Upon passing the exam, recipients receive a certificate and can use the CHIA designation on their business cards and resumes/CVs.
The CHIA Workshop
During the session we will review the CHIA content, which includes:
- Hotel Industry Analytical Foundations
- Hotel Math Fundamentals, the metrics used by the Hotel Industry
- Property Level Benchmarking
- Hotel Industry Performance Reports
This is a one and a half day CHIA workshop. Advanced access to online training will be provided to everyone that registers. Attendees are encouraged to do the online training before attending the workshop to receive the greatest benefit. All workshop materials and the agenda will be sent to attendees in advance of the session. The session also prepares instructors to be able to present the CHIA training to their students at their own schools. A more detailed content outline is available upon request.
Attendees will have the opportunity to take the CHIA certification exam from 1:00pm to 3:00pm on Saturday. Exam forms and pencils will be provided, but everyone will need to bring a calculator (smart phones in calculator mode will be fine).
The workshop will be co-instructed by Christina Jeffries, Associate Director of the Marriott Foundation for Student Center for Professional Development at San Diego State University and Duane Vinson, Vice President and Assistant Director of the STR SHARE Center.
Workshop cost and registration information
Industry professionals – The workshop is $695, which includes the certification fee (the discounted cost for AHLA members is $645). Register by emailing firstname.lastname@example.org
Professors/Instructors – The workshop and certification is free to faculty of STR SHARE Center member schools. If your school is not a member of the STR SHARE Center, there is a brief enrollment form to complete for a complimentary trial membership. Register by emailing email@example.com
Students – The workshop is $75, which includes the certification. Prior arrangements must be made with a qualified faculty member at your school to proctor the exam following the workshop. Register by emailing firstname.lastname@example.org
Session Location and Additional Details
The session will be conducted at San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management, 5500 Campanile Dr., San Diego, CA 92182. The room location will be announced as we get closer. The room will open at 8:00 am both days. Dress code is casual.
We would be delighted to have you join us for an educational and enjoyable experience. Space is limited, so if you think you might be interested we encourage you to reserve your seat soon. Please email email@example.com with any questions.