The San Diego Tourism Authority recently teamed up with the San Diego Regional Economic Development Corporation to launch two advertising new campaigns aimed at putting San Diego in the national and international spotlight. A press conference was held earlier this month at the Embarcadero Marina to showcase the unveiling of the "Just Say No to Winter" campaign, which seeks … [Read more...] about Press Coverage: SDTA and SDREC Team Up to Showcase San Diego
Spring Campaign Showcases San Diego to Global Audiences
January marked the launch of an exciting advertising program geared at highlighting San Diego to both domestic markets and across the globe. The $25.5 million winter/spring program, which runs in the United States, Canada and the United Kingdom, is estimated to deliver more than 1.8 billion impressions. In addition to a strong international presence, SDTA's domestic … [Read more...] about Spring Campaign Showcases San Diego to Global Audiences
San Diego Tourism Authority Names Julie Coker President and CEO
“We are excited to welcome Julie, a recognized leader in the tourism sector with an extensive background in hospitality and CVB management,” said SDTA Board Chair Daniel Kuperschmid. “Julie brings both skill and expertise along with a fresh perspective and passion for the destination that will serve the SDTA well to build on its previous successes and guide the organization … [Read more...] about San Diego Tourism Authority Names Julie Coker President and CEO
Conference Brings Together Hospitality Leaders and Innovators on Feb. 20
Joe Terzi, President & CEO of the San Diego Tourism Authority, and Kerri Kapich, COO of the San Diego Tourism Authority, will be speaking at the RARCON happening next month at the Hilton Garden Inn San Diego/Del Mar. The conference, which brings together the industry's most dynamic players to share their insights and intelligence on the travel and hotel industry, will … [Read more...] about Conference Brings Together Hospitality Leaders and Innovators on Feb. 20
November 2019 – Sales & Marketing Highlights
Below are the November 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of November, SDTA invested over $1.24 million in advertising, delivering more than 193.5 million gross impressions. Advertising initiatives for the month included: Domestic Leisure Advertising Promotional The fall … [Read more...] about November 2019 – Sales & Marketing Highlights