• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • sandiego.org

SDTA Connect Blog

Keeping you connected to the San Diego Tourism Authority and the hospitality community.

  • Accolades
  • Opportunities
  • Destination Promotions
  • Contact Us
  • RSS Feed

ConVis to Launch NEW Leisure Advertising Campaign this Fall

July 21, 2011 By SDTA Staff Leave a Comment

ConVis is updating our “Happy Happens” advertising campaign after a successful three-year run. Our advertising agency, MeringCarson, drafted concepts leveraging San Diego’s “Sunny Outlook” platform, based on preferences of key stakeholders and board members. The concepts were then presented to consumer focus groups in Denver, Los Angeles and San Francisco. The result: “Happiness is Calling”. Creative is in the process of being developed for the preferred campaign direction and will be revealed in August.

Filed Under: Destination Promotions, SDTA News Tagged With: advertising campaign, Happiness Is Calling

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Search

View All Categories

  • Accolades
  • Air Travel News
  • Convention Alerts
  • Coronavirus Reports
  • Destination Promotions
  • Events and Webinars
  • Executive Update
  • Featured Members
  • Industry Trends
  • International Initiatives
  • Meetings in San Diego
  • Member Updates & Spotlight
  • Opportunities
  • Partner News
  • Regional Sales & Marketing Initiatives
  • SDTA 101
  • SDTA News
  • Upcoming Events
  • What's New

Resources

  • California Travel Industry Association
  • Meetings & Groups
  • MemberNet
  • San Diego Tourism Authority
  • Travel Professionals
  • Visit California

Recent Posts

  • Weekly Hotel Performance Update – June 8-14, 2025
  • Weekly Hotel Performance Update – June 1-7, 2025
  • Upcoming Convention Attendance: July 2025
  • Weekly Hotel Performance Update – May 25-31, 2025
  • Weekly Hotel Performance Update – May 18-24, 2025

Copyright © 2025 · San Diego Tourism Authority