ConVis is updating our “Happy Happens” advertising campaign after a successful three-year run. Our advertising agency, MeringCarson, drafted concepts leveraging San Diego’s “Sunny Outlook” platform, based on preferences of key stakeholders and board members. The concepts were then presented to consumer focus groups in Denver, Los Angeles and San Francisco. The result: … [Read more...] about ConVis to Launch NEW Leisure Advertising Campaign this Fall
News
Media Tour Promotes New Volaris Airlines Flight
ConVis hosted a Volaris Airlines media tour, July 15-17, to promote the two new Volaris flights from Mexico City and Quadalajara, Mexico to San Diego. 14 business and travel reporters from key newspapers and magazines in the two markets stayed in Old Town State Historic Park and were hosted by SeaWorld San Diego and the San Diego Zoo during their weekend visit. … [Read more...] about Media Tour Promotes New Volaris Airlines Flight
Public Relations Secures Placements in the U.K.
With the launch of the new British Airways flight on June 1 from London’s Heathrow to San Diego, PR has been very successful in securing San Diego travel stories in the U.K. press. Recent U.K. coverage includes The Daily Mail, circ. 205,681; Sainsbery’s Magazine, circ. 300,027; Travel Bulletin, circ. 7,857; Travel Weekly, circ. 15,919 (a leading UK travel trade); and TTG … [Read more...] about Public Relations Secures Placements in the U.K.
Co-Op Advertising Opportunities for FY ’12 – Don’t Miss Out
The ConVis Members-Only Co-Op Advertising program slated for this fall includes a Freestanding Newspaper Insert (FSI) that will drop in six key markets, September 18, targeting households with frequent travelers (total circulation 325K). ConVis is also working with TravelZoo and Travel Ticker in email blast campaigns targeting 13 million subscribers. Be sure to sign up by … [Read more...] about Co-Op Advertising Opportunities for FY ’12 – Don’t Miss Out
Staying Green at the Port of San Diego Hotels
The Port of San Diego recently launched its first ever Green Business Challenge. The program, launched through the Green Port Program, aims to increase the energy efficiency of businesses around the Bay and reduce environmental impacts. The ultimate goal of the Green Port Program is to achieve long-term environmental, societal and economic benefits through resource … [Read more...] about Staying Green at the Port of San Diego Hotels