Each week, the San Diego Tourism Authority will gather headlines that highlight coronavirus' impact on the hospitality and tourism industries, as well as how the San Diego region is faring in these unprecedented times. Feb. 1 The Economy Is Improving Faster Than Expected, the U.S. Budget Office Says—The New York TimesAirlines Will Still Face Pilot Shortage Problem Even … [Read more...] about Top Headlines of the Week: February 1 – February 5
News
Out-of-Market Leisure Advertising Ramps Up with Pull-through Program
With the stay-at-home orders lifted in late January, the SDTA’s immediate advertising efforts focused on moving up its consideration/booking digital campaign from March 1 to February 1 with the goal of driving San Diego visitation. The campaign is using targeted programmatic and travel-endemic display ads, online travel agency advertising, and paid search to target active … [Read more...] about Out-of-Market Leisure Advertising Ramps Up with Pull-through Program
Weekly Hotel Performance – January 24-30, 2021
California lifted the statewide stay-at-home order on Monday, Jan. 25, allowing the hospitality industry to open back up to leisure guests.As a result, hotel room demand rose by 12,000 room nights from week prior to total 162,146 room nights sold this week. The Farmers Insurance Open (without fans) also supported North County Coastal regional performance.Demand was highest … [Read more...] about Weekly Hotel Performance – January 24-30, 2021
Member Spotlight: Fit City Adventures
Name: Angela Minardi Company Name: Fit City Adventures Type of business: Corporate team building and wellness concierge Founded: 2018 How have you changed your business in response to COVID-19? We moved our in-person events that were once taking place in the parks and beaches online to highlight the best that San Diego and Southern … [Read more...] about Member Spotlight: Fit City Adventures
Top Headlines of the Week: January 25 – January 29
Each week, the San Diego Tourism Authority will gather headlines that highlight coronavirus' impact on the hospitality and tourism industries, as well as how the San Diego region is faring in these unprecedented times. Jan. 25 Restrictions Eased for Restaurants, Other Businesses—CountyNewsCenterHotels Offer Space for Vaccine Sites: Good for Humankind, Good for … [Read more...] about Top Headlines of the Week: January 25 – January 29