MARCH MADNESS: CBS PARTNERSHIP The SDTA will be participating in a media partnership with CBS sports for the March Madness NCAA basketball tournament. The program will run from March 19th through April 6th and will include the airing of the new :30 sec Signs TV commercial during the regional, sweet sixteen and elite eight tournament rounds, as well as the National Championship … [Read more...] about 2015 Spring Marketing Initiatives
What's New
San Diego Airport Expansion Update – March 2015
With the growing demand of inbound travel to the region, San Diego International Airport continues its improvements and development beyond the initial Green Build and Terminal 2 a few years ago. San Diego International Airport broke ground on a new consolidated Rental Car Center (RCC) on the north side of the airfield in October 2013. The RCC will house a number of rental … [Read more...] about San Diego Airport Expansion Update – March 2015
Annual Meeting Recap – Download Annual Report, Facts & more!
It was exciting to see so many people join us yesterday for our annual meeting. We are optimistic about the future of tourism for the San Diego region and look forward to working with all of our partners to build San Diego's global brand. We hope you enjoyed hearing from Visit California President & CEO, Caroline Beteta, about the importance international visitors will … [Read more...] about Annual Meeting Recap – Download Annual Report, Facts & more!
SDTA Launches New Advertising Campaign
$9 million initiative includes TV, print, online and billboard advertising. Fresh off a year in which San Diego's tourism economy posted record numbers, Mayor Kevin Faulconer and tourism industry leaders debuted the San Diego Tourism Authority's 2015 spring-summer advertising campaign today.The new Happiness is Calling "Signs" campaign is a nearly $9 million multi-platform … [Read more...] about SDTA Launches New Advertising Campaign
Million Dollar Mission
The San Diego Tourism Authority is proud to support the California Hotel & Lodging Association and the Million Dollar Mission. We are asking for your help to support efforts to reach the million dollar goal with a contribution of cash or an online auction item to make a difference in the lives of all those touched by a blood cancer. Please see the attached document with … [Read more...] about Million Dollar Mission