WATCH THE MEETING HERE Brian Hilemon, Senior Director of Marketing Partnerships, SDTAAt this point, the SDTA is going forward with the Kids Free Program but the situation obviously is fluid so that might change. So far there have been more than 90 offers submitted, and the deadline to submit offers has been extended until August. Please continue to update your business … [Read more...] about Recap of July 10 SDTA Member Call
Regional Sales & Marketing Initiatives
NEW CAMPAIGN INSPIRES LOCALS TO STAYCATION IN SAN DIEGO
Although summer vacation plans have pivoted significantly, a new marketing campaign is encouraging local San Diegans to take a trip in their own backyards. On Monday, the SDTA will launch a new “Stay Diego” campaign that calls on locals to staycation before they vacation, enjoying all that San Diego has to offer while supporting the region’s tourism and hospitality … [Read more...] about NEW CAMPAIGN INSPIRES LOCALS TO STAYCATION IN SAN DIEGO
San Diego is Getting Back to Business
Things are heating up here in San Diego. Gov. Gavin Newsom recently released guidance that will allow San Diego to reopen hotel leisure travel as soon as this Friday, June 12. The San Diego Tourism Authority (SDTA) is working with our County elected officials to ensure a safe and healthy reopening of our hotels. Other sectors that were cleared to reopen include: Bars and … [Read more...] about San Diego is Getting Back to Business
February 2019 – Sales & Marketing Highlights
Below are the February 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $4.1 million during the month of February in advertising efforts delivering more than 191 million gross impressions. Key initiatives include for the month included: BRAND CAMPAIGN SDTA’s “Something to Smile About” … [Read more...] about February 2019 – Sales & Marketing Highlights
January 2019 – Sales & Marketing Highlights
Below are the January 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING January marked the launch of the SDTA’s winter/spring advertising program and the new, refreshed brand campaign called, “Something to Smile About”. The campaign includes a range of visual treatments showcasing positivity—and smiles—in the … [Read more...] about January 2019 – Sales & Marketing Highlights