Although summer vacation plans have pivoted significantly, a new marketing campaign is encouraging local San Diegans to take a trip in their own backyards. On Monday, the SDTA will launch a new “Stay Diego” campaign that calls on locals to staycation before they vacation, enjoying all that San Diego has to offer while supporting the region’s tourism and hospitality businesses.
Aside from “Stay Diego,” the pillars of the campaign will include “Dine Diego,” “Play Diego,” “Shop Diego” and “Drink Diego.” The campaign, which will run through the end of July, will use a variety of media channels, including Facebook, Google Display Network and the San Diego Union-Tribune to deliver 8.9 million impressions locally. Local media partnerships with CBS 8, COX Media, NBC 7 and Univision will also serve as added touchpoints.
“A hotel night stay, a dinner out, a shopping splurge at a local store, getting a growler to go—all these small acts can have a big impact on helping your friends and neighbors get back to work and put San Diego on the road to recovery,” said Julie Coker, the SDTA’s president and CEO. “Our Stay Diego initiative is the perfect chance to rediscover what makes our hometown so special–why it’s such a great place to live and why it will continue to be a destination that visitors will flock to now and in the brighter days ahead.”
Local businesses can get in on the Stay Diego action and be part of the movement to get San Diegans to support their favorite neighborhood hangouts, eateries and activities. To help amplify the message, the SDTA has created a series of downloadable, ready-to-use assets, including pre-made signage as well as logos that business can display prominently for the public to see. In addition, businesses can also use these assets online, in printed materials, and on social media, including Instagram.
You can find the Instagram assets in the IG stories GIF section by searching for “Stay Diego,” “Play Diego,” Dine Diego,” “Drink Diego or “Shop Diego.” Also, if you search “Visit San Diego,” the whole suite of assets will be available. Use these stickers for business announcements, menu changes or just a shout out to stay local. Remember to use the #VisitSD hashtag and to tag Visit San Diego, too.